Social media: websites and applications that enable users to create and share content or to participate in social networking.
Have you ever been guilty of swearing online? How about posting inappropriate photos? Perhaps you put yourself or others down?
As a mother modelling agency, we at Country Girl Management are exposed to many aspiring model's social media profiles. We have seen the whole spectrum of Facebook profile pictures and status updates, and while I run the risk of sounding old, it horrifies me sometimes about the way young girls are choosing to represent themselves online.
Though you've probably heard this a thousand times before, a young person is largely judged on their social media. Whether you like it or not, what you post online says a lot about you, your values, your self respect, and your outlook on the world. Now, I'm not saying that you shouldn't be yourself online; however, what I am saying is that you need to be very conscious that employers and modelling agencies will be taking a close look at your social media before they decide to work with you.
As a model, your social media profile is nearly as important as your portfolio (see our post on portfolios here). This is because you are hired based on your talents as a model and your personality. In the normal job market, an individual's resume may be enough for an employer to assess their appropriateness for a job; however, in the modelling world, a brief meet and greet with an agency and some photos may not be enough for the agent to be able to make an accurate judgement of character.
Let me put this into perspective for you. As a model (particularly a commercial model), you are a brand ambassador. Put simply, this means that you are the face of the brand. Everything you do and say can be seen as a reflection of the brand you work for! As such, if you have a negative social media, perhaps where you are being negative and putting yourself down, it not only reflects poorly on you, but also the brand. It should then make sense to you that agencies are incredibly careful when choosing a girl for a campaign as they are essentially trusting that girl with the brand's name and reputation!
So, if you're reading through this article and have suddenly become concerned about how your social media profile may be negatively affecting your modelling future, ask yourself the following questions.
1. Am I generally kind to others online?
2. Am I highlighting any bad habits that I have online (that I wouldn't want my boss to know about)?
3. Are other people posting inappropriate images or videos of me online?
4. Do I generally seem like I am a particularly negative or argumentative person online?
If you answered yes to any of the questions above, it might be time for you to update your online profile and opt for a more model-friendly alternative. So, how do you do that? Well we've compiled a little infographic for you to check out below to help you detox your Facebook. Remember, the same rules apply to the other social media platforms as well!