Although the high fashion modelling industry is beginning to be much more inclusive and open to a range of different shapes and sizes, at this point restrictions are still often placed on runway models. What many don't realise, however, is that the runway modelling industry only makes up a small portion of the industry as a whole. So many models are not runway models! So what are these beautiful models doing? Check out the following 11 modelling pathways that you may not have thought of pursuing before.
1. Curve modelling
A couple of weeks ago, we featured our very own Elena Crnalic in our Meet a Model post (check it out here). Elena is a part of the curve modelling industry. The curve modelling industry has really taken off over the past few years as the demand for celebrating a range of shapes and sizes has been growing. The curve modelling industry doesn't have the restrictions that the runway industry does; however, curve models are typically over 172cm and above a size 10 (and they have to love their curves!).
2. Social media modelling
With the rise in social media platforms, such as Instagram, has come the birth of a new type of modelling: social media modelling. Basically, these models use their social media following to promote the products that they are wearing or using, or the places that they are visiting. Marketers have been quick to latch onto this idea and are now using social media models to get their brand names out there by endorsing their product/service. Obviously, the amount of money that a social media model makes is dependent on her following; however, founder of The Mobile Media Lab, Brian DiFeo said that an Instagram model with around 200,000 followers has the potential to earn between $5000-$7500 per month (http://themobilemedialab.com/).
3. Fitness modelling
With the rise in activewear companies such as Lorna Jane has come a surge in the need for fitness models. Fitness models are usually very toned and enjoy a fit and healthy lifestyle. They not only model fitness clothing, but can also promote healthy eating and be fitness ambassadors, or even be featured in advertising campaigns.
4. Petite modelling
If you are under 170cm tall, you may be perfect for petite modelling. Petite models are traditionally shorter than other models and have a smaller frame. Many brands require petite models to showcase their petite range.
5. Beauty modelling
The beauty industry makes up a huge portion of the modelling industry. Any product that goes onto the skin or hair needs a beauty model. Most commonly, beauty models' faces are featured in campaigns as they show off the product that they are wearing. If you take a moment to consider how many different make up products there are (and how many different brands make up each product), it becomes clear how huge the demand for models in this subindustry is.
6. Promotional modelling
Promotional models are hired to be the face of a brand. This means that they are required to push sales for a product through their presence at a stall or an event. Personality is incredibly important for promotional models as they have to be able to engage customers in conversations and be approachable!
7. TV advertising modelling
Think about all of the advertisements that are on TV every night! Usually, each advertisement features a number of models. These models are usually hired to represent the average person, so the opportunities are really endless in this industry!
8. Alternative modelling
Some companies are looking for models who have a unique or alternative look. The alternative modelling industry is a great pathway for models who have statement tattoos or a number of piercings as there are brands who hire models for the edge that these body alterations bring.
9. Lifestyle Models
Lifestyle models come in all shapes, sizes and ages. They are used by advertisers and event managers to depict a lifestyle with which these advertisers or event managers wish to associate their product or event. For example, a drinks manufacturer may want an attractive girl sipping their drink on a beach, thereby associating their product with images of summer. Lifestyle models are people with whom we can associate. As a result, they are used more in advertising and events than any of the other modeling categories.
Models are often required to act in various roles. In these positions (such as in a music video), the model will be required to use some acting skills but usually they won't need to speak many lines. A range of heights and sizes are required for these roles.
11. Glamour Modelling
Glamour models are intended for commercial use, so you can expect to see glamour models being used for things like mass-produced calendars, men's magazines, posters, playing cards, and advertisements for a wide range of health and beauty products.